skip to main content

Buy Groceries, Support VSAC!

Thrifty Foods Smile Card Fundraising Program

What is the Thrifty Foods Smile Card Program?

Thrifty Foods graciously accepted our application to take part in the Smile Card fundraising program and will donate up to $1500 in support of our direct client services for survivors.

What is the money raised for?

Funds raised support our Direct Client Services (DCS) program, which provides trauma-informed support to women and Trans survivors of sexualized violence. Specific services include our Service Access Line, Victim and Justice Services, Crisis Counselling, our volunteer-based Sexual Assault Response Team, and our Integrated Sexual Assault Clinic.

Here’s how it works:

  1. Phone us  at 250-383-5545 or email  with your mailing address and we’ll pop a Thrifty Foods Smile Card in the mail for you.
  2. Take the card with you to Thrifty Foods when you go grocery shopping. Ask the cashier to load any amount you wish on to the card before paying for your grocery order. Load card with cash, debit, or credit card.
  3. Pay for your order with the Smile Card.

Thrifty Foods will donate 5% of the amount loaded on your smile card to the Sexual Assault Centre. There is no cost to you. When the card is running low, load it again and continue to support the Centre every time you shop!

Cardholder Frequently Asked Questions

What happens if I do not have enough funds on my Smile Card to pay for my grocery order?

The cashier can apply all available funds on the card to your order.  The outstanding balance can be paid in cash, debit card, or credit card.  Cashiers cannot load a Smile Card once a grocery order has been rung though the till.

What happens with the funds remaining on my Smile Card once I’ve paid for my grocery order?

Use the funds to pay for purchases next time you shop at Thrifty Foods!  Many customers will load an amount equal to their weekly, biweekly or monthly grocery budget on payday or at the beginning of the month and use the card for their next several purchases.  This speeds up the purchase transaction time as no pin number or signature is required. 

How do I know the current balance of my Smile Card?

Your grocery receipt will show the remaining balance of your Smile Card after each purchase or a cashier can swipe the card at the till and do a balance inquiry.  You can also check your card balance at under Our Services/Smile Card/Check My Smile Card. 

How do I know I’m supporting my group/organization?

Your grocery receipt will print a message at the bottom stating, “Victoria Sexual Assault Center. Thanks for your support!”  Groups are required to apply for participation in this program annually and are advised of specific eligibility dates.  If the group name does not display on the receipt, the group has not reapplied for funding and is not currently active.

What if my Smile Card is lost or stolen and there is a balance on it?

Lost or stolen cards should be reported immediately by calling Thrifty Foods Customer Service (250-544-1234 or 1-800-667-8280) or by going to any Thrifty Foods store.  Once reported, existing funds on the card are locked.  A replacement card can be obtained from the Customer Service desk at any Thrifty Foods location.  Keep a record of your 19 digit card number, located on the back of the card, for reference in case of loss/theft. 

Should I keep my Smile Card after the fundraising dates are over?

Yes – if the group applies for future funding, previously issued cards will be valid for the next approval period. 

What else can I do to support VSAC?

We are always looking for volunteers for a number of areas in our agency.  Contact for more information.

Donate directly to our programs and services

Make a donation


Contact us

Thank you for your support!

Victoria Sexual Assault Centre